Anton originally did freelance wholesaling for Demask before joining the company in 2000 as Steves second-in-command. Over the next decade he played a key role in moving production to Czech Republic and opening stores in New York and three German cities.
Louva was originally a make-up artist living and working in Paris. A chance encounter with Steve Engish led her into the world of latex and soon she became well known as fetish model regularly photographed and filmed in extreme rubber creations.
The new enthusiatic owners became regulars at art openings and book launches of artists influenced by their clothes such as Peter Czernich and Gernot. A new chapter for Demask had begun.